Ijeneretha Yegama Lebhizinisi

Liyini ibhizinisi?

Ngokuvamile, yonke inkampani, isitolo, ibhizinisi, ngisho nesitolo segrosa yibhizinisi. Kodwa liyini ngempela igama elithi “ibhizinisi” futhi lifeza yiphi injongo? Sihlanganise lonke ulwazi mayelana nebhizinisi ukuze siphendule imibuzo yakho njengalena.

Inhloso eyinhloko yebhizinisi ukukhulisa inzuzo kubanikazi balo noma ababambiqhaza kanye nokukhulisa inzuzo kubanikazi bebhizinisi, kuyilapho kugcinwa isibopho senkampani emphakathini. Ngakho, endabeni yebhizinisi elihweba esidlangalaleni, abaninimasheya bangabanikazi balo. Ngakolunye uhlangothi, inhloso eyinhloko yebhizinisi ukufeza izithakazelo zeqoqo elibanzi lababambe iqhaza, okuhlanganisa abasebenzi, amakhasimende, kanye nomphakathi uwonke.

Kuphinde kucatshangwe ukuthi amabhizinisi kufanele ahambisane nemithetho ethile yezomthetho nezenhlalo. Izingqapheli eziningi ziphikisa ngokuthi imiqondo efana nenani elingeziwe lezomnotho iwusizo ekulinganiseni imigomo yokwenza inzuzo neminye imigomo.

Bacabanga ukuthi ukubuyiselwa kwezimali okusimeme akunakwenzeka ngaphandle kokucabangela izifiso nezithakazelo zabanye ababambiqhaza njengamakhasimende, abasebenzi, umphakathi kanye nemvelo. Le ndlela yokucabanga empeleni iyincazelo ekahle yokuthi ibhizinisi labo liyini nokuthi lisho ukuthini.

Lenzani ibhizinisi?

Inani elingezwe ngokwezomnotho libonisa ukuthi inselele eyinhloko yebhizinisi ukulinganisa izintshisekelo zezinhlangano ezintsha ezithintwa ibhizinisi, ngezinye izikhathi izintshisekelo ezishayisanayo. Ezinye izincazelo zithi inhloso eyinhloko yebhizinisi ukufeza izintshisekelo zeqembu elibanzi lababambe iqhaza, okuhlanganisa abasebenzi, amakhasimende, kanye nomphakathi uwonke. Izingqapheli eziningi ziphikisa ngokuthi imiqondo efana nenani elingeziwe lezomnotho iwusizo ekulinganiseni imigomo yokwenza inzuzo neminye imigomo. Inqubekelaphambili yomphakathi iyindikimba evelayo yamabhizinisi. Kusemqoka ukuthi amabhizinisi agcine amazinga aphezulu okuzibophezela komphakathi.

Yiziphi izinhlobo zebhizinisi?

• Inkampani yamasheya ehlanganyelwe: Iqembu labantu abadalwe ngokomthetho noma umthetho, elizimele ekubeni khona kwamalungu ayo futhi elinamandla nezibopho ezihlukene ezivela kumalungu ayo.
• Ababambiqhaza: Umuntu noma inhlangano enentshisekelo esemthethweni esimweni esithile, isenzo noma isinyathelo.
• Isibopho Senkampani Komphakathi: Kusho umuzwa wakho kokubili isibopho semvelo nesomphakathi emphakathini kanye nendawo ibhizinisi elisebenza kuyo.

Indlela yokudala igama lebhizinisi?

Ukuze wakhe igama lebhizinisi, into yokuqala okudingeka uyenze ukuchaza ngokugcwele ibhizinisi lakho nebhizinisi lakho. Ukuze udale ubunikazi bebhizinisi lakho, kubalulekile ukucacisa umbono kanye nenhloso yebhizinisi, uqonde izethameli ozihlosile, unqume amaphrofayili wamakhasimende akho, futhi ucabangele imakethe okuyo. Kule nqubo, ngaphambi kokukhetha igama lomkhiqizo, ungazibuza le mibuzo elandelayo:

• Imuphi umlayezo ofuna ukuwunikeza abathengi?
• Yiziphi izinto eziza kuqala kuwe mayelana negama? Ingabe iyakhanga, ingokoqobo, yendabuko noma ihlukile?
• Ufuna ukuthi abathengi bazizwe kanjani uma bebona noma bezwa igama lakho?
• Obani amagama ezimbangi zakho? Yini oyithandayo nongayithandi ngamagama abo?
• Ingabe ubude begama bubalulekile kuwe? Kungaba nzima ukukhumbula amagama amade kakhulu, ngakho-ke kubalulekile ukunaka lolu daba.

2. Thola ezinye izindlela

Kubalulekile ukuthi uqhamuke nezinye izindlela ezingaphezu kweyodwa ngaphambi kokukhetha igama lebhizinisi. Isizathu salokhu ukuthi amanye amagama angase asetshenziswe ezinye izinkampani. Ngaphezu kwalokho, amagama wesizinda noma ama-akhawunti enkundla yezokuxhumana nawo angathathwa.

Ngakolunye uhlangothi, kubalulekile futhi ukuthi wabelane ngamagama owatholayo nabantu abaseduze kwakho futhi uthole imibono yabo. Ungakwazi futhi ukunquma igama lakho ngokusekelwe kumpendulo oyitholile. Ngalesi sizathu, kuyasiza ukukhomba ezinye izindlela.

3. Thola ezinye izindlela ezimfushane.

Uma igama lebhizinisi lilide kakhulu, kuba nzima kubathengi ukulikhumbula. Amagama angempela naphawulekayo angase ahluke kule nqubo; kodwa amabhizinisi ngokuvamile akhetha amagama anegama elilodwa noma amabili. Ngale ndlela, abathengi bangakhumbula ibhizinisi lakho kalula. Ukukhumbula igama lakho ngokwemvelo kwenza kube lula ukuthi bakuthole futhi bakhulume ngawe kalula.

4. Qiniseka ukuthi ayikhumbuleki.

Lapho ukhetha igama lebhizinisi, kubalulekile futhi ukukhetha igama elihehayo. Uma abasebenzisi bezwa igama lebhizinisi lakho, kufanele likwazi ukuhlala ezingqondweni zabo. Uma ungekho ezingqondweni zabo, ngeke bazi ukuthi bangakusesha kanjani ku-inthanethi. Lokhu kuzodala ukuthi uphuthelwe yizithameli ezingase zibe khona.

5. Kufanele kube lula ukubhala.

Ngaphezu kokubamba nokufushane, kubalulekile futhi ukuthi igama olitholayo kulula ukulibhala. Kufanele kube igama elizohlinzeka abasebenzisi kalula ngesikhathi sokubhala amagama ajwayelekile kanye nesizinda. Uma ukhetha amagama okunzima ukuwapela, abasebenzisi bangaphendukela emakhasini ahlukene noma amabhizinisi ngenkathi bezama ukusesha igama lakho. Lokhu kungenye yezinto ezizokwenza ukuthi uphuthelwe ukugaywa kabusha.

6. Kufanele futhi ibukeke kahle emehlweni.

Kubalulekile ukuthi igama lebhizinisi lakho nalo libukeke lilihle emehlweni. Ikakhulukazi uma kuziwa ekwakhiweni kwe-logo, amagama owakhethayo abalulekile ukuze ulungiselele ilogo ekhangayo futhi ephawulekayo. Ukubonisa ubunikazi bebhizinisi lakho kunqubo yokuklama ilogo kanye nokukhanga igama kubathengi kuzokusiza enqubweni yokufaka uphawu.

7. Kumele kube okwangempela.

Kubalulekile futhi ukuthi uphendukele emagameni oqobo uma ukhetha igama lebhizinisi. Amagama afana nezinkampani ezihlukene noma agqugquzelwe izinkampani ezahlukene azokunikeza ubunzima enqubweni yokufaka uphawu. Kuyasiza futhi ukukhetha amagama okuqala, njengoba igama lakho lizoxutshwa nomqondo ohlukile noma inkampani futhi kuzokuvimbela ekuzibekeni phambili.

8. Hlola ama-akhawunti wesizinda kanye nezokuxhumana

Uma ukhetha phakathi kwezinye izindlela ozitholayo, kubalulekile ukuhlola ukusetshenziswa kwalawa magama ku-inthanethi. Kubalulekile ukuthi igama lesizinda nama-akhawunti enkundla yezokuxhumana angathathwa. Ukuba negama elifanayo kuzo zonke izinkundla kwenza umsebenzi wakho ube lula enqubweni yokufaka uphawu. Noma ubani ofonayo kufanele akwazi ukukuthola noma yikuphi ngegama elilodwa. Yingakho kubalulekile ukwenza lolu cwaningo.

Ngaphezu kwalokho, kuyasiza nokusesha ku-Google igama olikhethile bese ubheka ukusesha okuhambisana naleli gama noma igama. Ngoba igama olikhethayo lingase lihlotshaniswe nomkhiqizo noma isevisi ehluke ngokuphelele ngaphandle kokuqaphela, noma kungase kube ukusetshenziswa kabi kwaleli gama. Lokhu kuzolimaza ibhizinisi lakho ngokwemvelo. Ngalesi sizathu, kuyasiza ukunaka lokhu lapho ukhetha igama lebhizinisi.

Igama lebhizinisi kufanele libe yini?

Igama lebhizinisi lingesinye sezihloko ezishukumisa ingqondo kulabo abazosungula ibhizinisi elisha. Ukuthola igama lebhizinisi kudinga ukucatshangelwa izici eziningi, ezifana nokuba semthethweni kwegama elitholiwe. Igama ozolithola ngokuthola imibandela ethile esikhundleni sokuthola noma yiliphi igama liphinde libe nesandla ekuqashelweni kwebhizinisi. Sihlanganise amaqhinga okutholela igama lebhizinisi elilungile.

Inqubo yokuthola igama lebhizinisi ingenye yezinqubo ezinzima kakhulu kosomabhizinisi abaningi. Nakuba ukukhetha igama lebhizinisi kungase kubonakale kulula, kudinga ukucatshangelwa futhi kucophelele. Ngoba wonke umsebenzi owenziwe ngaphakathi kwebhizinisi ubizwa ngegama ozolibeka.

Kungase kube nzima ukubeka igama lokuqala olithola lapho usungula ibhizinisi ngaphandle kokwenza ucwaningo lokuqala. Ngalesi sizathu, udinga ukubuza igama olithola lifanele ibhizinisi lakho ngamathuluzi athile. Uma leli gama lingasetshenziswa elinye ibhizinisi, manje seliyatholakala ukuthi ulisebenzise.

Igama ozolibeka ebhizinisini kufanele kube yigama elizovumelana nomsebenzi owenzayo njengoba lizoba ubuwena benkampani. Ungaqamba igama futhi ulinde uze uthole igama elibonisa ibhizinisi lakho kangcono.

Igama lebhizinisi elingahlangabezani nokulindelweyo lingase likwenze uzizwe unesidingo sokwenza izinguquko esikhathini esizayo. Lokhu kudinga ukulungisa kabusha ukuqwashisa komkhiqizo wakho. Ngakho-ke, kubaluleke kakhulu ukwenza umsebenzi wegama lakho ngokucophelela lapho usungula ibhizinisi.

Yini okufanele siyicabangele lapho sikhetha igama lebhizinisi?

Igama olikhethayo lapho usungula ibhizinisi kufanele licatshangelwe kahle futhi lifeze injongo yebhizinisi. Izinto okufanele uzicabangele lapho ukhetha igama lebhizinisi zimi kanje:

• Yigcine imfushane futhi kulula ukuyifunda.

Ungakhetha amagama amafushane futhi kulula ukuwabiza ngangokunokwenzeka. Ngakho, ikhasimende kalula ukukhumbula leli gama. Futhi, ukwakheka kwelogo yakho kanye nenqubo yokufaka uphawu kuzoba lula uma ugcina igama lifushane.

• kube okwangempela.

Qaphela ukuthi igama lebhizinisi lakho yigama eliyingqayizivele okungekho muntu onalo. Hlanganisa amanye amagama owadalile futhi wenze ucwaningo lwemakethe futhi uhlole ukuthi amagama owatholile asetshenzisiwe yini. Ngakho-ke, ungaqiniseka ngokusuka kwegama, futhi akudingeki ubhekane nezinguquko ezingenzeka.

Njengoba kungekho emthethweni ukusebenzisa igama elisetshenziswa omunye umuntu, kungase kubangele ukuthi ufake inqubo ezokukhathaza. Ngakho qiniseka ukuthi ubheka ukuthi igama liyasebenziseka yini. Ukuze ibhizinisi lakho ligqame phakathi kwezimbangi zalo futhi lihluke, igama olisebenzisayo nalo kumele lenze umehluko.

• Khumbula ukuthi ungasebenzisa igama lebhizinisi ezinkundleni zokuxhumana.

Njengoba ukusetshenziswa kwezinkundla zedijithali kwanda, ungenza igama lenkampani yakho litholakale ku-inthanethi. Uma ukhetha igama lebhizinisi, kufanele unake imininingwane efana nama-akhawunti wenkundla yezokuxhumana kanye negama lesizinda. Uma igama lesizinda noma i-akhawunti yenkundla yezokuxhumana yegama olikhethile ike yathathwa ngaphambili, kungase kudingeke ukuthi wenze isibuyekezo segama kusengaphambili. Njengoba umehluko phakathi kwegama lebhizinisi lakho negama lakho lesizinda lizothinta kabi ukuqwashisa kwakho, kubalulekile ukunaka lokhu kuvumelana.

• Xhumana nendawo ekuzungezile.

Ngemva kokudala amanye amagama ebhizinisi ahlukahlukene, ungathintana nabantu obathembayo ngemibono yabo mayelana nalawa magama. Ngakho-ke, uzothola impendulo evela ezihlotsheni zakho mayelana nokuthi igama liyakhumbuleka yini noma lisebenza emkhakheni wenkampani. Ungasusa amagama ngokuhambisana nemibono oyitholayo futhi ube nezinye izindlela eziqinile osusondele.

• Khetha ofaneleka kakhulu phakathi kwezinye izindlela.

Manje usungadala igama lebhizinisi lakho ngokukhetha enye yezindlela eziqinile onazo. Ungenza ukukhetha kwakho ngokugxila kuzinkundla zangempela, ezikhumbulekayo nezidijithali.

Kunezindlela ezimbalwa ezizokwenza kube lula ukukhetha kwakho igama. Ungadala igama lebhizinisi lakho ngokusebenzisa izindlela ezilandelayo:

• Ungasebenza namabhizinisi angochwepheshe enza lo msebenzi endaweni yokuthola amagama. Uma usebenza nalezi zingcweti, ungaphinda ucele ukwesekwa ekwakhekeni kobunikazi bebhizinisi ngaphandle kokuthola igama. Ngaphezu kwalokho, kungase kwenzeke ukuhlinzeka ngosekelo oludingekayo ekwenziweni kwelogo nalaba basebenzi.
• Ungakhetha ngokugxila kumzwelo ofuna igama lebhizinisi liwuvuse ekhasimendeni. Ngale ndlela, igama olikhethayo lizolamula ukuze umsebenzisi athole umbono mayelana nebhizinisi.
• Gxila ekudaleni lapho ukhetha igama lebhizinisi. Amagama okudala ahlala ethakazelisa futhi ekhumbuleka.
• Qiniseka ukuthi uhlola igama ofuna ukulisebenzisa ngaphambili. Amagama asemthethweni, asekuqaleni adlala indima ebalulekile ebukhoneni bebhizinisi.

Liyini igama lebhizinisi elikhiqiza igama?

Ijeneretha yegama lebhizinisi; Kuyithuluzi le-Brand generator elinikezwa iSoftmedal mahhala. Ngokusebenzisa leli thuluzi, ungakha kalula igama lenkampani yakho, umkhiqizo kanye nebhizinisi. Uma unenkinga yokudala igama lomkhiqizo, igenerator yegama lebhizinisi ingakusiza.

Ungayisebenzisa kanjani i-generator yegama lebhizinisi?

Ukusebenzisa ithuluzi le-generator igama lebhizinisi kulula kakhulu futhi kuyashesha. Okufanele ukwenze ukufaka inani legama Lebhizinisi ofuna ukulenza bese uchofoza inkinobho yokudala. Ngemva kokwenza lezi zinyathelo, uzobona amagama amaningi ahlukene ebhizinisi.

Ungabhalisa kanjani igama lebhizinisi?

Ungenza inqubo yokubhalisa igama lebhizinisi lakho ngezindlela ezimbili.

• Ngesicelo somuntu siqu eHhovisi Lobunikazi Nezimpawu Zokuthengisa,
• Ungafaka isicelo ngamahhovisi obunikazi agunyaziwe.

Isicelo sokubhaliswa kwegama senziwa eHhovisi Lobunikazi Nezimpawu Zokuhweba. Ungenza isicelo sakho sokubhalisa ngokomzimba noma ngokwedijithali. Umuntu ofaka isicelo sokubhaliswa kwegama kungaba umuntu wemvelo noma osemthethweni. Enqubweni yokubhalisa, kufanele ucacise ukuthi igama lizosetshenziswa kuyiphi indawo. Ngakho, izinkampani ezinamagama afanayo emakilasini ahlukene zingabhaliswa ngokwehlukana.

Uma unqume ukufaka isicelo sokubhaliswa ngenxa yocwaningo olunzulu lwegama, kufanele ulungise ifayela lesicelo. Izidingo zaleli fayela lesicelo zimi kanje:

• Ulwazi lomfakisicelo,
• Igama okumele libhaliswe,
• Ikilasi igama elinalo,
• imali yesicelo,
• Uma ikhona, ilogo yenkampani kufanele ifakwe efayeleni.

Ngemuva kokufaka isicelo, ukuhlolwa okudingekayo nokuhlola kwenziwa yi-Patent and Mark Institute. Ekupheleni kwale nqubo, engathatha izinyanga ezingu-2-3 ngokwesilinganiso, kwenziwa isinqumo sokugcina. Uma umphumela uba muhle, isinqumo sokushicilelwa senziwa Ihhovisi Lobunikazi Nezimpawu Zokuthengisa futhi igama lebhizinisi lishicilelwa kubhulethini yebhizinisi esemthethweni izinyanga ezi-2.

Ungashintsha kanjani igama lebhizinisi?

Ngokombhalo wolwazi weHhovisi Lobunikazi Nezimpawu Zokuthengisa, abafake izicelo kudingeka balandele izinqubo ezithile. Amadokhumenti adingekayo esihloko kanye nesicelo sokushintsha uhlobo ami kanje:

• isicelo,
• Ubufakazi bokukhokha imali edingekayo,
• Ulwazi lweGazethi ye-Trade Registry noma idokhumenti ekhombisa isihloko noma ukushintsha kohlobo,
• Uma idokhumenti yokuchibiyela ikulimi lwangaphandle, ihunyushwe futhi yamukelwa umhumushi ofungile,
• Amandla ommeli uma lesi sicelo senziwe ngummeleli.

Ngokuqoqa yonke le mibhalo nolwazi, isicelo sokushintsha igama singenziwa.